I started working on AMZSparks website from scratch. The problem that AMZsparks was experiencing included slow site speed, high spam score, and poor search engine presence. The aim was to increase the SEO health score, accelerate loading time and increase credibility with back links and technical corrections.
My Role
I was the head of the SEO strategy, technical and on-page SEO, including:
Performed a full site audit
Conducting in depth keyword research
Reducing the spam score from 13% to 4%
Improving website health and backlink quality
Speeding up the web site to improve UX and ranking
Improving GTMetrix Rank from D to A
Project Category:
Search Engine Optimization (SEO)
Client:
AMZsparks
Duration:
6 Months
Country:
United States
Website Speed Optimization
Reduced the load time by 5.6 seconds to 1.2 seconds and reduced the page size by 80% making the site more efficient and fast. This optimization enhanced user experience, search engine rankings as well as conversion rates.
Grade
AMZSparks.com website performance changed GTmetrix grade of D to A increased speed, structure, and user experience to provide the best results.
Backlink Over View
I Created backlinks in sites with high DA and low spam-score. The backlink profiles that I created are editorial links, links in guest posts, links in context of relevant articles on high authority sites, and business profile links on high authority sites. This plan boosts my SEO without putting my backlink profile at risk or making it dubious.
Results
The result of the SEO optimizations was the tremendous increase in the overall health score of the web page, as the GTMetrix performance increased the grade from a D to an A. This decreased the spam score by 70% making the backlink profile cleaner, and the optimized speed improvements made the page load faster and had a better chance of improving search engine ranking.